Axel Lööf | Product Designer

Hello there, my name is

Axel Lööf

Product Designer, currently at Sveriges Radio in Stockholm, formerly at Dropbox in San Francisco.

To me, a product designer is not only responsible for elevating the user experience, but also identifying opportunities for business development.

I apply my skills in UI / UX to achieve better outcomes for the customer, keeping product strategy in mind.

Product Designer, currently at Sveriges Radio in Stockholm, formerly at Dropbox in San Francisco.

To me, a product designer is not only responsible for elevating the user experience, but also identifying opportunities for business development.

I apply my skills in UI / UX to achieve better outcomes for the customer, keeping product strategy in mind.

Glimpse a few of my projects below.

Onboarding

Dropbox Replay

Onboarding user experience in the product’s alpha stage, helping the product reach its goal and evolve to beta product stage.

mobile APP

Sveriges Radio News

Initially a confusing experience for users, I redesigned the mobile app news sections based on research insights.

Design systems

Dropbox Web Guidelines

Evolving and maintaining the design system of the company's main web surface, where users go to evaluate products and plans.

Design community

Dropbox.design

Created to make connections with the design community and attract talent. A site that offers an insight to the design culture at Dropbox.

If you’re interested in seeing a more in depth case study please don’t hesitate to reach out!

connect with me on linkedin